A Master class for BA and MFA students in the performing arts (music, dance and theatre) as well as professional artists who are looking to expand their business skill set. This crash course goes over the building blocks of running a successful and sustainable business as a performing artist. Topics include marketing, PR, fundraising, fiscal sponsorship, self-producing your work, grants and touring.
The course can be taught over one or two days. Below is the general outline of topics covered:
Morning Session 10:00 AM-1:00 PM
Building Blocks: The Foundational Toolkit for Your Artistic Business
- Business Models and Fiscal Sponsorship
- Protecting Yourself: Insurance
- Self-producing your work
- Arts Advocates and Networking
- Public Relations and Marketing
Lunch will be from 1:00-2:00 but Seth will be available for an informal Q&A
Afternoon Session: 2:00 PM-5:00 PM
Taking it to the Streets: Touring without Losing Your Shi(r)t
- Crowd-funding online and offline
- Touring the festival circuits
- Touring the college circuit
- Arts Presenters, The Regional and National Arts Conferences
- Working with booking agents and managers
- Hiring and Outsourcing Admin Work
“I can honestly express that I learned more about creating a sustainable artistic business during Seth’s seven-hour workshop than I did during six years of graduate study… Seth’s workshop (or extended seminar) should be offered in all… programs in performance studies.
Seth’s approachable demeanor and fun attitude make his work seem effortless… Thus, students are… uplifted by Seth’s spirit and the optimism and possibility he transmits. In short, his message is clear: ‘You too can live your dreams as an artist, if you are willing to work as hard I do.’ ” -Nico Wood, Ph. D candidate, Southern Illinois University
“Training in how to build one’s career is becoming a crucial part of an artist’s education. Rules, laws, institutions, and pathways to audiences change constantly, and artists can quickly become crucial parts of dynamic global networks who want the arts in their lives, and creativity in their organizations.
In his one-day workshop Seth lectures and responds to countless questions on many of the major topics that go into a semester or more of studies in arts management. His approach is a great way to begin preparing students for a variety of further studies leading to careers where creativity and social engagement are paramount. He offers clear-eyed, practical advice on perennial topics and new developments in the field.
Artists in all fields can benefit from his energetic example and lively overview of the vital issues and topics that build strong, sturdy careers in the arts and related creative fields of endeavor.” -Professor Andrew Buchman, Evergreen State College, Olympia, WA
“Seth brings the same incisive wit and observation to his teaching that he brings to his monologues, articulating best practices from his own experiences, but also leaving room for further discussion, other tactics and new approaches. Part of the value of this course lies in the hard-won knowledge and experience that Seth imparts, but also in the affirmation that it is indeed possible, with work and planning, to get out on the road and make a go of it.
Whether for working artists looking to take their next career step or for BFA or MFA students, the “Nuts & Bolts” workshop is a practical look at what to expect and what it takes to tour effectively as a solo performer or small-group artist. His honest appraisals of values and opportunities give attendees a head start as they chart their own path.” -Carl Atiya Swanson, Director of Movement Building at Springboard for the Arts, St. Paul, MN
“I’ve seen plenty of artists who turn their collective nose up at the business aspect of what we do, as though it somehow soils us, corrupts our creative integrity…
Seth never has, and he’s always turned a keen, analytical eye to the unique marketing problems that face touring professionals. He’s never hesitated to pull someone aside and pick through their years of experience. And he’s always understood one of the strangest aspects of what we do: that there’s no such thing as a business decision that isn’t also a creative decision, and vice versa… this is one of the best crash courses you could find.” -Womb With a View blog, Twin Cities Daily Planet