Tag Archives: marketing

Subjective Success in the Self-Help Web

I’ve been thinking a shit ton about success as I work on the final part of my one-man trilogy on the underbelly of the self-help movement. Kicking Ass and Taking Names (tagline: Measuring Success One Failure at a Time) has been one of the projects I’ve been mind dumping onto my laptop all of December. It’s been a lot slower than expected. Continue reading

Zero Stars. I Couldn’t Ask for More.

Me Want Stars

Wow. In the midst of my run at Minnesota Fringe I get an audience review with zero stars. Zero. Stars. What shocks me most is that this made me smile. What the fuck am I smiling about? This is bringing down my overall score. This is going to kill my audience. Actually… I couldn’t have asked for anything better to happen. Continue reading

To Fringe or Not to Fringe…

Me and Mr. David Gaines working the Minnesota Fringe crowds.

…that is the question. I have done four U.S. fringe festivals which is nothing compared to some people I know. I based my decisions to tour to certain ones on a number of factors and research but actually doing them presents things you can only get through experience. One thing that happens when you tour the fringe circuit is you hear what works and what doesn’t really quickly from the other artists you end up meeting. Here’s the down-low. Continue reading

The Roller-coaster of Self-Producing Theater

Before you go self-producing your work dear friends you need to ask yourself a few questions:

1) Are you ready to work a ridiculous amount of hours to make it happen knowing that you might not even make a profit?

2) Are you organized? I mean super duper organized or are you kidding yourself?

3) Are you insane?

The last question is probably the most important one to answer. It also depends on your definition of insanity. I like this one: insanity is doing the same thing over and over again expecting different results. I’m realizing quickly what works and what doesn’t, however there is no science to this kind of existence at all. There are so many factors that can make a run have high attendance and lots of buzz, as well as unseen elements that can cause you to lose your shirt even if you repeat the same system that worked the year before. Believe me I just experienced it first-hand. Continue reading